Attribution and measurement for DTC brands running paid media
Meta says one thing. GA4 says another. Shopify says something else. You're spending real money on ads and have no idea what's actually working. We fix the tracking, build measurement systems you can trust, and show you where to put your next dollar.
Focus
DTC attribution and measurement that actually matches
Approach
Senior practitioners
No fluff
Assets you own
Outcome
Numbers you trust
Decisions you can make
Money you stop wasting
The measurement problems we solve every week.
GA4 shows 50 conversions, Meta shows 120, Shopify shows 85
ROAS tanked after iOS 14.5 and you don't know what's real
CAPI is "set up" but you're not sure it's actually working
Scaling spend but flying blind on channel efficiency
Triple Whale / Northbeam gave you more dashboards, not more clarity
Making budget decisions based on numbers you don't trust
You can't reconcile GA4, Shopify, and ad platform numbers
Every platform takes credit for the same sale
You've done the CAPI setup, enhanced conversions, all of it. Still doesn't add up
You're making budget decisions on numbers you don't trust
Three ways to fix your measurement. Start with an audit, go deeper with modeling, or let us build the infrastructure.
Find out why your numbers don't match. We audit your tracking setup across GA4, Meta, Google Ads, and Shopify. You get a prioritized fix list and a clear picture of what's broken.
Know what's actually driving revenue. Channel-level attribution that accounts for iOS changes, delayed conversions, and cross-channel effects.
Server-side tracking, CAPI setup, GA4 configuration, UTM hygiene, conversion deduplication. The plumbing that makes everything else work.
Most engagements: 2-6 weeks. You get the deliverables, the documentation, and the confidence to act.
We map your current tracking setup, identify gaps and misconfigurations, and document exactly where your numbers diverge and why.
Prioritized fixes based on impact. We either implement directly or hand off a detailed spec to your team. No black boxes.
Once tracking is solid, we build the measurement layer: MMM, incrementality frameworks, or custom reporting that you can actually trust.
How we think about measurement, modeling, and making decisions with data.
Their email list was massive. Their open rates looked fine. But the MMM told a different story. Here's what 113 weeks of data revealed.
Three measurement methods. Different jobs. A framework for picking the right one based on the decision you need to make.
Five levels. Six domains. A framework for assessing where you are and what to build next.
Get Started
Timeline
Most projects: 2-6 weeks. Scoped to what you actually need.
Fit
DTC brands running paid media on Meta and Google who are tired of guessing what's working.
Location
Remote-first. Async communication, weekly syncs.
Connect